Innovation at its Best

The Marcom challenge revolved around the ability of the participants to cope with different situations in their start-ups. The teams offered aggressive digital marketing as a solution for the problems posed to them by the judges. They recognised their main target audience and offered comprehensive solutions to the complications. The teams had to resourcefully decide which social media platform to choose for their marketing campaign. They concentrated on promoting their product through Facebook, since it is a larger and more interactive platform than its counterparts. They also planned to rope in celebrities in order to expand their influence on the consumer market. They presented a light hearted skit based on their marketing strategy. The judges commended the effort of all teams. 

All start-ups put their best foot forward as they geared up to face their Marcom challenge. They presented their marketing schemes for their online social media campaigns. Every team presented a skit advertisement and were questioned by the judges and the sharks regarding their marketing strategies. In Quad 3, Fanatical Finishings came up with a catchy tagline “Every Push Matters” for their desk cycle. Techutors promoted the use of hashtags on Instagram as a tool for promotions. In Quad 2, Aquawell Solutions promoted India-Pakistan unity through their skit. Health-E chose to use an offbeat strategy by introducing their product, the Medbot into the extremely popular mobile game PUBG. This challenge brought out the creativity and imagination of the participants, embodying the true purpose of this event.

And Then There Were Five...

Ms. Diksha Kalra, Founder Inquisitive Mag and Ms. Urvashi Goyal, Director, World Youth Council heard the pitches of the 5 finalist start-ups and questioned them on their financial, production, and marketing strategies. The finalists who proposed their ideas were: Bio Bricks which specializes in making bricks out of human faecal matter; Bio Force uses food waste and waste from landfills to make affordable liquid fertilizers for farmers; SDG Samarthan aims to solve the problem of lack of awareness about Sustainable Development Goals by introducing Advanced Placement programmes for students in collaboration with schools and the College Board; CleanTech promotes the “FABTAB” that cleans toilets in less than ten seconds proving beneficial for rural areas and  lastly, the AAIR organisation has developed a cap that serves as a virtual eye for visually impaired people. The initiatives of all the teams were highly appreciated by the Head Sharks. 

Bringing Ideas to Life

The last day of the event was indeed an epithet of what the Satyan Innovation Fest truly stands for ‘Inovate to Inspire’. The teams of the Gamification Challenge were judged by Ms. Duhita Parmar, Skype Master Teacher and Microsoft Working Partner and Ms. Preeti  Singhal, IT Head, Gurgaon and Microsoft Innovator Educative Expert. The innovative ideas were adjudicated on the criteria of Presentation, Relevance to theme, and Application of the four Cs – Collaboration, Communication, Creativity and Critical Thinking.

The participants brought their thoughts to life by setting up stalls with their continuous, strenuous efforts. The Gamification Challenge was themed on the Sustainable Development Goals and the developers used Artificial Intelligence and various apps such as Minecraft Education Edition, Scratch, KODU and Unity to build their novelty. The participants had to beat their brains when they were counter questioned by the judges  This was surely an insightful and memorable experience for the participants!

Koffee with the Press

1. What was the most difficult thing your department had to face during the preparation of the Fest?

Art and Décor - Ryna Kalra - Our board proved to be a true epitome of ‘Gone with the Wind.’ TWICE

Director of Gamification - Aditya Goyal - When I was made the Director of Gamification. (Trying to figure out ‘yeh hota kya hai’)

Infrastructure - Mannat Bhalla - Coping up with the ‘tantrums’ and ‘mood swings’ of the Director of Gamification.  

2. What was the most iconic moment your department experienced?

IT - Ritin Malhotra - When I turned around to congratulate the IT team on the good work but then I realised that 'I am the team'.

Cultural Affairs - Ameera Rai - When we finally gathered everyone for practice after running around for ages. 

Marketing - Abhiraj Singh - Finding  an inoffensive caption (THE REAL TASK)

3. What do you think about the Press?

Marketing - Krish Mittal - They know what they are doing. (Do we, though?)

Art - Saish Arora - I hate the press for not including my pictures

Finance- Mudita - ...

The Press - Mehak Bakhshi - I think this year’s team is way better than last year and we are going to present a much more innovative newsletter than ever before.

Pia's Palette

Details you Probably Didn't Notice in Famous Logos

1.FedEx

The shipping company’s logo is probably best known in the world of “Hidden messages”. If you look between the “E” and the “X”, you’ll see that the negative space forms an arrow. The logo designer, Lindon Leader said, “The arrow could connote forward direction, speed and precision, and if it remained hidden, there might be an element of surprise, that aha moment.”

2. Baskin Robbins

Baskin Robbins, owned by Dunkin’ Brands, is best known for its original 31 flavours. The company’s pink and blue logo depicts a large “BR” that doubles as the number “31”. Carol Austin, VP of marketing for Baskin Robins, told CNBC that the logo is meant to convey, “The fun and energy of the brand as well as the iconic 31.”

3. Formula One

Formula One takes the sport’s core values and applies them to its logo. The red colour represents passion and energy while black stands for power and determination. With another play on negative space, the F1 logo is more than a “F” with red racing stripes; the space between these two main focal points is the number 1.

4. Amazon

Even though the Amazon logo is extremely simple, it has been very cleverly designed. The arrow may just look like a smile (symbolizing the company’s aim to make sure all their customers are happy and satisfied) but it actually joins together two alphabets “A” and “Z”. This represents that Amazon sells everything on its website from “A” to “Z”.

That's a Wrap!